Crelan 3x3

Brand Activation Design

As an official sponsor of the FIBA 3X3 World Cup, Crelan wanted to have an attractive activation at the event tailored to their target audience. The agency developed a concept that involved a sneaker artist, who created an exclusive limited edition 3x3 sneaker as a giveaway.

Based on the concept, I designed a booth that increased Crelan's visibility and resonated with the 3x3 cup's look and feel, while keeping the audience in mind. The booth featured visuals with the players, a basketball arcade game, a making-of video of the sneaker designer and displayed the limited edition sneakers.
Client: Wave Agency

  • What I did
  • Booth design
  • 3D design + plans
  • Productional follow up

As a result of the activation, over 4,000 fans visited the Crelan-booth and participated for a chance to win the exclusive sneakers.