Crelan 3x3

As an official sponsor of the FIBA 3X3 World Cup, Crelan wanted to have an attractive activation at the event tailored to their target audience. The agency developed a concept that involved a sneaker artist, who created an exclusive limited edition 3x3 sneaker as a giveaway.

Based on the concept, I designed a booth that increased Crelan's visibility and resonated with the 3x3 cup's look and feel, while keeping the audience in mind. The booth featured visuals with the players, a basketball arcade game, a making-of video of the sneaker designer and displayed the limited edition sneakers.
Client: Wave Agency