- What I did
- Creation Z-Flip Dj Booth + Mirror Palace
- 3D design + plans
- Productional follow up until finished activation
Over 14,000 festival-goers participated and were encouraged to share their creative content on social media.
Brand Activation Design & Concept
Samsung wanted to introduce the Galaxy Z Flip3 to the Gen Z audience with a bang at Fire Is Gold Festival. They were looking for a user generated content concept including a dj booth.
I designed and set up a mirror palace inside a vibrant booth where the festival-goers had the opportunity to take stylish selfies. Participants were encouraged to share their creative content on social media for a chance to win tickets to the Snoop Dogg concert.
To add to the excitement, I created a Z Flip DJ booth on top of the mirror palace. DJs including Zoey Hasselbank, 22heures30, Black Frank and Deloin were seen mixing inside a giant Z Flip. The booth was hosted by the talented Bryan MG, who ensured the crowd was hyped up throughout the event.
Clients: Wave Agency & Oona Agency
Over 14,000 festival-goers participated and were encouraged to share their creative content on social media.